refactor: flatten pages structure and update setup.php for Git Sync

- Move pages/{fqdn}/pages/* to pages/{fqdn}/*
- Update setup.php to look at /user/pages/{hostname}
- Prepare for Git Sync to sync pages/ to user/pages/

pages/plan.startinglineproductions.com/05.website-tech-plan/default.md

@@ -0,0 +1,38 @@
+---
+title: 'STLP — Website Tech Plan (MVP)'
+menu: 'STLP — Website Tech Plan (MVP)'
+---
+
+# STLP — Website Tech Plan (MVP)
+
+Objective
+- Launch fast with a simple, trustworthy online presence that takes orders/payment without waiting on a full site build.
+
+Phase 0 (same day)
+- Domain: confirm and point DNS.
+- Single-page site: static page (e.g., simple HTML/Bootstrap or lightweight Astro/Vite) deployed on your existing infra.
+- Intake: embedded Typeform/Tally (file upload enabled) or simple HTML form to inbox.
+- Payments: Hyperswitch (self‑hosted) using Stripe as the initial processor. Expose simple “Pay Now” links or a minimal checkout that creates a payment intent via Hyperswitch and redirects to card entry.
+- Analytics: Matomo tag + a basic goal (form submitted / checkout start / success).
+
+Phase 1 (week 2)
+- Add product tiles (entry/core offers) with price ranges, FAQs, materials allowed/disallowed.
+- Add appointment link for consults (Calendly or equivalent).
+- Add gallery from portfolio folder.
+
+Phase 2 (weeks 3–4)
+- Migrate to a simple storefront if needed: keep self-hosting; use static site + Hyperswitch checkout or a lightweight headless cart.
+- File handling: gated upload after order (order # + file link) to reduce spam.
+- CRM: push leads/orders to Dolibarr (optional if it slows us down).
+
+Hyperswitch MVP Architecture
+- Host Hyperswitch (Docker) behind your existing reverse proxy. Configure OIDC admin access.
+- Processors: start with Stripe credentials; expand to additional PSPs later. Routing stays in Hyperswitch.
+- Server endpoint: tiny service to create payment intents via Hyperswitch API for fixed SKUs and custom quotes.
+- Client: simple button → calls server → redirects to Hyperswitch-hosted entry or embeds minimal card form.
+- Events: record checkout start/success to Matomo with order/quote IDs.
+
+SEO/Local
+- Google Business Profile: ensure NAP consistent with site footer; add UTM links.
+- On-page basics: title/description, H1 for “Custom laser, embroidery, CNC in Pflugerville, TX”.
+- Schema: LocalBusiness JSON-LD (lightweight).