refactor: flatten pages structure and update setup.php for Git Sync
- Move pages/{fqdn}/pages/* to pages/{fqdn}/*
- Update setup.php to look at /user/pages/{hostname}
- Prepare for Git Sync to sync pages/ to user/pages/
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---
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title: 'STLP — 90‑Day Plan (Draft)'
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menu: 'STLP — 90‑Day Plan (Draft)'
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---
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# STLP — 90‑Day Plan (Draft)
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Phase 1: Weeks 1–2 (Cash-in)
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- Offers: launch 3 entry SKUs + 2 core offers.
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- Site: single-page with order/quote form + Stripe links.
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- Channels: Google Business Profile, IG/TikTok reels, Nextdoor/FB intro.
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- Goal: first 3–10 paid orders; $500–$1,500 revenue.
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Phase 2: Weeks 3–6 (Repeatability)
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- Expand SKUs based on demand; add FAQs and gallery.
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- Tighten pricing/minimums; add rush fee policy.
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- Begin B2B outreach for signage/embroidery in local niches.
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- Goal: weekly revenue consistency; 5+ orders/week.
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Phase 3: Weeks 7–12 (Scale foundation)
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- Add storefront if necessary; formalize intake and file handling.
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- Light CRM capture; basic email list for repeat buyers.
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- Partnership pilots (schools/PTAs, local businesses).
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- Goal: $3k–$5k/month run rate by week 12.
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Weekly rhythm
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- Mon admin; Tue offer/pipeline; Wed MVP; Thu publish/promote; Fri close/validate.
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- Persist/pivot/switch rules apply every Friday.
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