TSYSGroupHandbook/SourceMaterial/growth/marketing/paid.md

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Paid Handbook true

We are running limited ads at the moment and will dedicate more resources after improving product marketing and various metrics.

Todo: create a database of tactics and success.

Platforms

Twitter

We actively use Twitter Ads with a small budget for awareness.

Google Ads

We actively use Google Ads with a tiny budget to capture PostHog search keywords.

Reddit

We've used Reddit for campaigns.

LinkedIn

We've used LinkedIn for campaigns and hiring.