TSYSGroupHandbook/SourceMaterial/growth/marketing/newsletter.md

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Newsletter Handbook true

Speak to James or Yakko for access.

We use Mailchimp for our newsletter.

Lists

Newsletter

Our general list which grows from:

  • Newsletter signups from the website
  • PostHog users who opt-in
  • Event attendees

Sean sends a newsletter after every product release (2-4 weeks) and include a summary of the new version and and recent news.

We aim to include at least one new blog post in every newsletter.

Use few links and emojis, and 1-2 images.

Users are automatically tagged to indicate where they came from e.g. Newsletter Subscribers, Deployed Posthog, Eventbrite, etc.

Investors

List of interested investors.

James manually manages this list.