TSYSGroupHandbook/SourceMaterial/growth/marketing/blog.md

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Blog Handbook true

The blog is for telling PostHog stories and updates around our product positioning.

Accessible content with jokes, memes and gifs have done well.

Successful Hacker News topics

A successful post on Hacker News can currently increase traffic by 5-10%.

Stories about PostHog's early hustling days have done well.

Future topic areas

We want to start writing stories about our team, customers and community.

To view and contribute blog post ideas join our #ideas-for-blog-post Slack channel.

Todo: organize the blog post ideas into topic categories and priority list.

Publishing

Submit a PR to posthog/posthog.com with the following content:

  • with a new Markdown file (md, mdx) in /contents/blog/
  • any assets optimized and added to a new folder under contents/images/blog/
  • the post added to relevant sidebar in src/sidebars/sidebars.json

Create an annotation on app.posthog.com for the content to track the effect.

Share the live content with out PostHog Users Slack group first, in the #editorial channel.

Arrange further promotion via the newsletter, social channels and 3rd party communities.

PostHog Array

The PostHog Array is our product release series.

It's named the PostHog Array, because hedgehogs are collectively known as an array of hedgehogs.

Yakko adds new items to the Array ;) by gathering changes and highlights from PRs and the engineering team.

Each array includes:

  • a community MVP
  • a summary of new features, improvements and fixes
  • important announcements e.g. deprecations
  • detailed overview of each change with an image/video
  • community shoutout for other contributors
  • open roles
  • complete list of PRs included

Before merging and distributing the release post, check with Tim that the new version has been released.