merging in material that will be folded in

SourceMaterial/growth/marketing/paid.md

@@ -0,0 +1,27 @@
+---
+title: Paid
+sidebar: Handbook
+showTitle: true
+---
+
+We are running limited ads at the moment and will dedicate more resources after improving product marketing and various metrics.
+
+Todo: create a database of tactics and success.
+
+## Platforms
+
+### Twitter
+
+We actively use Twitter Ads with a small budget for awareness.
+
+### Google Ads
+
+We actively use Google Ads with a tiny budget to capture PostHog search keywords.
+
+### Reddit
+
+We've used Reddit for campaigns.
+
+### LinkedIn
+
+We've used LinkedIn for campaigns and hiring.