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SourceMaterial/growth/marketing/newsletter.md

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+---
+title: Newsletter
+sidebar: Handbook
+showTitle: true
+---
+
+Speak to James or Yakko for access.
+
+We use Mailchimp for our newsletter.
+
+## Lists
+
+### Newsletter
+
+Our general list which grows from:
+
+- Newsletter signups from the website
+- PostHog users who opt-in
+- Event attendees
+
+Sean sends a newsletter after every product release (2-4 weeks) and include a summary of the new version and and recent news.
+
+We aim to include at least one new blog post in every newsletter.
+
+Use few links and emojis, and 1-2 images.
+
+Users are automatically tagged to indicate where they came from e.g. Newsletter Subscribers, Deployed Posthog, Eventbrite, etc.
+
+### Investors
+
+List of interested investors.
+
+James manually manages this list.