073581f835
- Rename src/ to pages/ - Add Grav frontmatter to markdown files - Create numbered folder structure - Remove mdbook-specific files Migration from mdbook to Grav CMS.
28 lines
1.2 KiB
Markdown
28 lines
1.2 KiB
Markdown
---
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title: 'STLP — Marketing & Sales Plan (Draft)'
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menu: 'STLP — Marketing & Sales Plan (Draft)'
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---
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# STLP — Marketing & Sales Plan (Draft)
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Week 1 (Tue–Fri) Actions
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- Google Business Profile: claim/verify STLP; add services, hours, photos.
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- Instagram/TikTok: 3 short reels of making (laser, embroidery, CNC) with CTA.
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- Nextdoor/Facebook local groups: intro post with 3 starter offers + limited slots.
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- Landing page: single page with offer menu + quote/order form.
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- Stripe: create payment links for 3 SKUs; publish on landing.
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- Outreach: compile a list of 30 local businesses (coffee shops, gyms, boutiques) for signage/decals/embroidered hats.
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Channels (prioritized)
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- Local SEO: Google Business Profile + consistent NAP; 5 starter reviews from friends/previous clients.
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- Social short-form: IG/TikTok reels; weekly before/after carousel.
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- Community: Nextdoor + local FB; cautious posting cadence.
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- Marketplaces: Etsy (for repeatable SKUs) — optional after week 2.
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Messaging (first pass)
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- “Local, fast-turnaround custom making: laser, embroidery, CNC, vinyl, photo prints, and prototype assembly.”
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- Emphasize speed, local pickup, and small MOQs.
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KPIs (weekly)
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- Inquiries/leads, orders, revenue, average order value.
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