073581f835
- Rename src/ to pages/ - Add Grav frontmatter to markdown files - Create numbered folder structure - Remove mdbook-specific files Migration from mdbook to Grav CMS.
39 lines
1.4 KiB
Markdown
39 lines
1.4 KiB
Markdown
---
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title: 'Fast-Track Execution'
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menu: 'Fast-Track Execution'
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---
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# Fast-Track Execution
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Objective
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- Move to cashflow ASAP with a simple weekly cadence.
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- Focus Tue–Fri on a single line of business (STLP); Mon reserved for admin/ops-debt.
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Weekly Rhythm
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- Monday (Admin): intercompany/admin; light ops debt only.
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- Tuesday: Offer + pipeline
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- Lock the week’s single offer (who, problem, price, outcome, CTA)
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- Build/clean prospect list; write outbound/campaign briefs
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- Prepare landing/checkout skeletons as needed
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- Wednesday: Build MVP slice
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- Ship the smallest thing that credibly delivers the outcome
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- Instrument analytics and payment collection
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- Thursday: Publish + promote
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- Launch page/update, post to 1–2 channels, run outbound
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- Book demos, open calendar slots, start trials
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- Friday: Close loops + validate
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- Demos/calls, onboarding, collect payment/LOIs, capture objections
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- Decide: persist next week, pivot offer, or switch
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Minimal KPIs (weekly)
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- Revenue (cash in)
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- Qualified leads created
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- Demos/meetings held
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- Orders or trial/activation count
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- Content shipped (launch/update/email)
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Rules to Persist/Pivot/Switch
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- Persist: hit ≥2 of 3 target thresholds (e.g., 5+ qualified leads, 2+ demos, first revenue) → stay on the same offer next week.
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- Pivot: strong interest but low conversion → adjust offer/price/channel and re-run.
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- Switch: low signal across all metrics after 2 consecutive weeks → try a different offer.
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