STLP: add fast-track plan, questions, offers, marketing/sales, website tech plan, 90-day plan, week-1 plan (additive)

src/SUMMARY.md

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 # Summary
 
 - [Chapter 1](./chapter_1.md)
+ 
+## STLP — StartingLineProductions
+- [Fast-Track Execution](./stlp/fast-track-execution.md)
+- [Questions](./stlp/questions.md)
+- [Offers](./stlp/offers.md)
+- [Marketing & Sales Plan](./stlp/marketing-sales-plan.md)
+- [Website Tech Plan](./stlp/website-tech-plan.md)
+- [90-Day Plan](./stlp/90-day-plan.md)
+- [Week 1 Plan](./stlp/week-1-plan.md)

src/stlp/90-day-plan.md

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+# STLP — 90‑Day Plan (Draft)
+
+Phase 1: Weeks 1–2 (Cash-in)
+- Offers: launch 3 entry SKUs + 2 core offers.
+- Site: single-page with order/quote form + Stripe links.
+- Channels: Google Business Profile, IG/TikTok reels, Nextdoor/FB intro.
+- Goal: first 3–10 paid orders; $500–$1,500 revenue.
+
+Phase 2: Weeks 3–6 (Repeatability)
+- Expand SKUs based on demand; add FAQs and gallery.
+- Tighten pricing/minimums; add rush fee policy.
+- Begin B2B outreach for signage/embroidery in local niches.
+- Goal: weekly revenue consistency; 5+ orders/week.
+
+Phase 3: Weeks 7–12 (Scale foundation)
+- Add storefront if necessary; formalize intake and file handling.
+- Light CRM capture; basic email list for repeat buyers.
+- Partnership pilots (schools/PTAs, local businesses).
+- Goal: $3k–$5k/month run rate by week 12.
+
+Weekly rhythm
+- Mon admin; Tue offer/pipeline; Wed MVP; Thu publish/promote; Fri close/validate.
+- Persist/pivot/switch rules apply every Friday.

src/stlp/fast-track-execution.md

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+# Fast-Track Execution
+
+Objective
+- Move to cashflow ASAP with a simple weekly cadence.
+- Focus Tue–Fri on a single line of business (STLP); Mon reserved for admin/ops-debt.
+
+Weekly Rhythm
+- Monday (Admin): intercompany/admin; light ops debt only.
+- Tuesday: Offer + pipeline
+  - Lock the week’s single offer (who, problem, price, outcome, CTA)
+  - Build/clean prospect list; write outbound/campaign briefs
+  - Prepare landing/checkout skeletons as needed
+- Wednesday: Build MVP slice
+  - Ship the smallest thing that credibly delivers the outcome
+  - Instrument analytics and payment collection
+- Thursday: Publish + promote
+  - Launch page/update, post to 1–2 channels, run outbound
+  - Book demos, open calendar slots, start trials
+- Friday: Close loops + validate
+  - Demos/calls, onboarding, collect payment/LOIs, capture objections
+  - Decide: persist next week, pivot offer, or switch
+
+Minimal KPIs (weekly)
+- Revenue (cash in)
+- Qualified leads created
+- Demos/meetings held
+- Orders or trial/activation count
+- Content shipped (launch/update/email)
+
+Rules to Persist/Pivot/Switch
+- Persist: hit ≥2 of 3 target thresholds (e.g., 5+ qualified leads, 2+ demos, first revenue) → stay on the same offer next week.
+- Pivot: strong interest but low conversion → adjust offer/price/channel and re-run.
+- Switch: low signal across all metrics after 2 consecutive weeks → try a different offer.

src/stlp/marketing-sales-plan.md

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+# STLP — Marketing & Sales Plan (Draft)
+
+Week 1 (Tue–Fri) Actions
+- Google Business Profile: claim/verify STLP; add services, hours, photos.
+- Instagram/TikTok: 3 short reels of making (laser, embroidery, CNC) with CTA.
+- Nextdoor/Facebook local groups: intro post with 3 starter offers + limited slots.
+- Landing page: single page with offer menu + quote/order form.
+- Stripe: create payment links for 3 SKUs; publish on landing.
+- Outreach: compile a list of 30 local businesses (coffee shops, gyms, boutiques) for signage/decals/embroidered hats.
+
+Channels (prioritized)
+- Local SEO: Google Business Profile + consistent NAP; 5 starter reviews from friends/previous clients.
+- Social short-form: IG/TikTok reels; weekly before/after carousel.
+- Community: Nextdoor + local FB; cautious posting cadence.
+- Marketplaces: Etsy (for repeatable SKUs) — optional after week 2.
+
+Messaging (first pass)
+- “Local, fast-turnaround custom making: laser, embroidery, CNC, vinyl, photo prints, and prototype assembly.”
+- Emphasize speed, local pickup, and small MOQs.
+
+KPIs (weekly)
+- Inquiries/leads, orders, revenue, average order value.

src/stlp/offers.md

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+# STLP — Initial Offers (Draft)
+
+Offer Ladder (start simple; refine after week 1)
+- Entry (fast turnaround, <$100):
+  - Personalized laser-engraved gifts (coasters, keychains, plaques)
+  - Custom vinyl decals (small runs for laptops, cars, storefront hours)
+  - Photo prints/posters (premium paper)
+- Core ($100–$500):
+  - Small signage sets for local businesses (hours, directional, safety)
+  - Embroidered apparel (hats, polos; low-MOQ)
+  - CNC-cut parts for makers (BYO design or light design help)
+- Premium ($500+):
+  - Prototype assemblies (PCB reflow + enclosure mods)
+  - Event packages (signage + favors + shirts)
+
+SKU Starters (price placeholders; confirm in pricing)
+- LAS-COAST-SET4 — Set of 4 engraved coasters — $49
+- VIN-STOREF-HOURS — Storefront hours vinyl — $79
+- EMB-HAT-LOGO — Embroidered hat, 1 logo — $35
+- CNC-PART-S — CNC part (small) — from $45
+- PCB-REFLOW-10 — Reflow 10 boards (stencil provided) — from $149
+
+Policies (keep light)
+- Revisions: one minor revision included on entry/core offers.
+- Turnaround: standard 3–5 business days; rush +20–40%.
+- Materials: BYO accepted; some materials disallowed for laser (e.g., PVC).

src/stlp/questions.md

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+# STLP — Questions (answer inline)
+
+Positioning
+- One-liner (for whom, outcome):
+- Primary customer segments (top 3):
+- Local vs online split (percent):
+
+Services and Capacity
+- Machines/models and safe working areas (e.g., Glowforge bed size):
+- Materials you can stock vs BYO from customers:
+- Standard services (check): laser cutting/engraving, CNC routing, vinyl decals, signage, embroidery, sewing/alterations, photo prints, prototyping/PCB reflow, custom gifts, kits.
+- Daily capacity (Tue–Fri): hours on-tool vs prep/admin:
+- Typical turnaround times (rush options?):
+
+Pricing
+- Baseline approach: time + machine rate, or flat menu pricing?
+- Starting machine rates (laser, CNC, embroidery, reflow):
+- Minimum order values per service:
+- Discounts for larger batches or nonprofits/schools?
+
+Operations
+- Order intake: prefer form + file upload, or quote-first?
+- Payment: Stripe links, Square, cash, invoice on pickup?
+- Delivery: local pickup by appointment, shipping (USPS/UPS), delivery radius?
+- Home business constraints (noise/hours/parking):
+
+Brand and Portfolio
+- Domain to use now (for MVP site):
+- Socials to activate first (IG, TikTok, FB/Nextdoor, YouTube):
+- Portfolio photos/videos ready? Where stored?
+
+Risk/Compliance
+- Safety/ventilation clear for laser/CNC? Any materials you will NOT cut?
+- Embroidery/sewing: any brand/IP restrictions?
+- PCB/reflow: ESD procedures and disclaimers (prototype-only, no certification)?
+
+Targets
+- First 2 Fridays cash goal ($):
+- Weekly KPI targets (leads, demos/consults, orders):

src/stlp/website-tech-plan.md

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+# STLP — Website Tech Plan (MVP)
+
+Objective
+- Launch fast with a simple, trustworthy online presence that takes orders/payment without waiting on a full site build.
+
+Phase 0 (same day)
+- Domain: confirm and point DNS.
+- Single-page site: static page (e.g., simple HTML/Bootstrap or lightweight Astro/Vite) deployed on your existing infra.
+- Intake: embedded Typeform/Tally (file upload enabled) or simple HTML form to inbox.
+- Payments: Stripe Payment Links for 3 starter SKUs; add “custom quote” CTA.
+- Analytics: Matomo tag + a basic goal (form submitted / payment link click).
+
+Phase 1 (week 2)
+- Add product tiles (entry/core offers) with price ranges, FAQs, materials allowed/disallowed.
+- Add appointment link for consults (Calendly or equivalent).
+- Add gallery from portfolio folder.
+
+Phase 2 (weeks 3–4)
+- Migrate to a simple storefront if needed: Shopify or a static-site + Snipcart/Stripe checkout.
+- File handling: gated upload after order (order # + file link) to reduce spam.
+- CRM: push leads/orders to Dolibarr (optional if it slows us down).
+
+SEO/Local
+- Google Business Profile: ensure NAP consistent with site footer; add UTM links.
+- On-page basics: title/description, H1 for “Custom laser, embroidery, CNC in Pflugerville, TX”.
+- Schema: LocalBusiness JSON-LD (lightweight).

src/stlp/week-1-plan.md

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+# STLP — Week 1 Plan (Tue–Fri)
+
+Targets
+- Revenue: $___
+- Leads: ___
+- Orders: ___
+
+Tuesday — Offer + Pipeline
+- Finalize 3 SKUs and prices (from `offers.md`).
+- Draft IG/TikTok copy for 3 reels; shoot first 2.
+- Build outreach list of 30 local businesses (name, contact, email/phone).
+
+Wednesday — Build MVP Slice
+- Publish single-page site with:
+  - Offer menu, quote/order form, Stripe payment links.
+  - Matomo tag; goal tracking for form submit and payment link click.
+- Create Stripe Payment Links for 3 SKUs; test checkout.
+
+Thursday — Publish + Promote
+- Launch post on IG, TikTok, Nextdoor/FB groups; include site link.
+- DM/email 15 local businesses with 1-paragraph offer + CTA.
+- Open booking slots for consults (if used).
+
+Friday — Close + Validate
+- Follow up on all leads; book demos/pickups.
+- Collect payments; fulfill any same-day items if possible.
+- Log KPIs and decide: persist/pivot for next week.