diff --git a/.gitignore b/.gitignore
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index 0000000..ca9afca
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,2 @@
+book
+.vscode/sftp.json
diff --git a/BuildAndShip.sh b/BuildAndShip.sh
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index 0000000..21fe295
--- /dev/null
+++ b/BuildAndShip.sh
@@ -0,0 +1,6 @@
+#!/bin/bash
+
+mdbook \
+    build \
+    . \
+    -d book
diff --git a/book.toml b/book.toml
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--- /dev/null
+++ b/book.toml
@@ -0,0 +1,6 @@
+[book]
+authors = ["Charles N Wyble"]
+language = "en"
+multilingual = false
+src = "src"
+title = "The Peer Podcast Network -  Business/Product/Operations Plan"
diff --git a/dev.sh b/dev.sh
new file mode 100644
index 0000000..16f44f3
--- /dev/null
+++ b/dev.sh
@@ -0,0 +1,7 @@
+#!/bin/bash
+
+mdbook \
+    serve \
+    . \
+    -p 3001 \
+    -d book \
diff --git a/src/SUMMARY.md b/src/SUMMARY.md
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index 0000000..e0ff9f9
--- /dev/null
+++ b/src/SUMMARY.md
@@ -0,0 +1,3 @@
+# Summary
+
+- [Introduction](./introduction.md)
diff --git a/src/introduction.md b/src/introduction.md
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--- /dev/null
+++ b/src/introduction.md
@@ -0,0 +1,19 @@
+# ThePeerNet.com
+
+## Executive Summary
+
+  - Core operating costs are low (the domain name). KNEL absorbs the hosting costs as part of it's service delivery budget.
+  - Content production / acquisition / development costs can be high.
+
+A podcast network as a service. Also the media/broadcast division of TSYS Group.
+
+#### ThePeerNet.com Business, Operations, Product Plan
+
+- Five podcast episodes created for the initial show of the podcast network.
+- ReachableCEO is streaming and creating lots of content for turning into free / paid tiers for The ReachableCEO show.
+
+Very low.
+
+- Umbrel handles value 4 value.  
+- Castopod handles the podcast creation.
+- KNEL hosts the downloads and ancillary services (open streaming platform, craig , ad server etc).