---
title: 'STLP — Marketing & Sales Plan (Draft)'
menu: 'STLP — Marketing & Sales Plan (Draft)'
---

# STLP — Marketing & Sales Plan (Draft)

Week 1 (Tue–Fri) Actions
- Google Business Profile: claim/verify STLP; add services, hours, photos.
- Instagram/TikTok: 3 short reels of making (laser, embroidery, CNC) with CTA.
- Nextdoor/Facebook local groups: intro post with 3 starter offers + limited slots.
- Landing page: single page with offer menu + quote/order form.
- Stripe: create payment links for 3 SKUs; publish on landing.
- Outreach: compile a list of 30 local businesses (coffee shops, gyms, boutiques) for signage/decals/embroidered hats.

Channels (prioritized)
- Local SEO: Google Business Profile + consistent NAP; 5 starter reviews from friends/previous clients.
- Social short-form: IG/TikTok reels; weekly before/after carousel.
- Community: Nextdoor + local FB; cautious posting cadence.
- Marketplaces: Etsy (for repeatable SKUs) — optional after week 2.

Messaging (first pass)
- “Local, fast-turnaround custom making: laser, embroidery, CNC, vinyl, photo prints, and prototype assembly.”
- Emphasize speed, local pickup, and small MOQs.

KPIs (weekly)
- Inquiries/leads, orders, revenue, average order value.
