---
title: 'Fast-Track Execution'
menu: 'Fast-Track Execution'
---

# Fast-Track Execution

Objective
- Move to cashflow ASAP with a simple weekly cadence.
- Focus Tue–Fri on a single line of business (STLP); Mon reserved for admin/ops-debt.

Weekly Rhythm
- Monday (Admin): intercompany/admin; light ops debt only.
- Tuesday: Offer + pipeline
  - Lock the week’s single offer (who, problem, price, outcome, CTA)
  - Build/clean prospect list; write outbound/campaign briefs
  - Prepare landing/checkout skeletons as needed
- Wednesday: Build MVP slice
  - Ship the smallest thing that credibly delivers the outcome
  - Instrument analytics and payment collection
- Thursday: Publish + promote
  - Launch page/update, post to 1–2 channels, run outbound
  - Book demos, open calendar slots, start trials
- Friday: Close loops + validate
  - Demos/calls, onboarding, collect payment/LOIs, capture objections
  - Decide: persist next week, pivot offer, or switch

Minimal KPIs (weekly)
- Revenue (cash in)
- Qualified leads created
- Demos/meetings held
- Orders or trial/activation count
- Content shipped (launch/update/email)

Rules to Persist/Pivot/Switch
- Persist: hit ≥2 of 3 target thresholds (e.g., 5+ qualified leads, 2+ demos, first revenue) → stay on the same offer next week.
- Pivot: strong interest but low conversion → adjust offer/price/channel and re-run.
- Switch: low signal across all metrics after 2 consecutive weeks → try a different offer.
