mdbook chapter breakout well underway

ThePeerNet.md

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+
+# ThePeerNet.com
+
+## ThePeerNet.com Pitch
+
+= ThePeerNet.com Executive Summary
+
+= ThePeerNet.com Details
+
+  - Please see the : [WIP Biz/Ops/Product plan](https://git.knownelement.com/ThePeerNet.com/ThePeerNet.com-bizopprodplan)
+  - Core operating costs are low (the domain name). KNEL absorbs the hosting costs as part of it's service delivery budget.
+  - Content production / acquisition / development costs can be high.
+
+A podcast network as a service. Also the media/broadcast division of TSYS Group.
+
+#### ThePeerNet.com Current status of the business
+
+- Five podcast episodes created for the initial show of the podcast network.
+- ReachableCEO is streaming and creating lots of content for turning into free / paid tiers for The ReachableCEO show.
+
+#### ThePeerNet.com Level of (custom) development effort
+
+Very low.
+
+- Umbrel handles value 4 value.  
+- Castopod handles the podcast creation.
+- KNEL hosts the downloads and ancillary services (open streaming platform, craig , ad server etc).
+
+#### ThePeerNet.com Distributions
+
+| Contract Party | Distribution Percentage |
+|----------------|-------------------------|
+| {{PARTY1}}     |                         |
+| {{PARTY2}}     |                         |