---
title: 'STLP — 90‑Day Plan (Draft)'
menu: 'STLP — 90‑Day Plan (Draft)'
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# STLP — 90‑Day Plan (Draft)

Phase 1: Weeks 1–2 (Cash-in)
- Offers: launch 3 entry SKUs + 2 core offers.
- Site: single-page with order/quote form + Stripe links.
- Channels: Google Business Profile, IG/TikTok reels, Nextdoor/FB intro.
- Goal: first 3–10 paid orders; $500–$1,500 revenue.

Phase 2: Weeks 3–6 (Repeatability)
- Expand SKUs based on demand; add FAQs and gallery.
- Tighten pricing/minimums; add rush fee policy.
- Begin B2B outreach for signage/embroidery in local niches.
- Goal: weekly revenue consistency; 5+ orders/week.

Phase 3: Weeks 7–12 (Scale foundation)
- Add storefront if necessary; formalize intake and file handling.
- Light CRM capture; basic email list for repeat buyers.
- Partnership pilots (schools/PTAs, local businesses).
- Goal: $3k–$5k/month run rate by week 12.

Weekly rhythm
- Mon admin; Tue offer/pipeline; Wed MVP; Thu publish/promote; Fri close/validate.
- Persist/pivot/switch rules apply every Friday.