diff --git a/Cost.md b/Cost.md
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+++ b/Cost.md
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+How much will it cost?
+
+Build a financial model (see peer directorys in this repository)
+Put all spend into marketing as fast as possible 
+Utilize off the shelf solutions , do not fall prey to not invented here
+Write glue , don't create wood
diff --git a/CurrentStateOfPlay.md b/CurrentStateOfPlay.md
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+
+How is it done today, and what are the limits of current practice?
+
+Why is it suboptimal?
+Is this an evolution, a revolution, some of both?
+
diff --git a/Difference.md b/Difference.md
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+++ b/Difference.md
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+What’s new in your approach and why do you think it will be successful?
+
+What is your secret sauce?
+What is your edge?
+What is your core innovation?
+What is your secret that nobody else knows?
+
diff --git a/EntranceExitCriteria.md b/EntranceExitCriteria.md
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+++ b/EntranceExitCriteria.md
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+What are the midterm and final “exams” to check for success? 
+How will progress be measured?
+
diff --git a/Market.md b/Market.md
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+++ b/Market.md
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+
+Who cares?
+
+
+What is the target market?
+
+Write three customer profiles
+
+What is the total addressable market?
+
+What are the segments of the market?
diff --git a/Objective.md b/Objective.md
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+++ b/Objective.md
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+What are you trying to do? 
+
+
+Articulate your objectives using absolutely no jargon. 
+
+What is the problem? 
+Why is it hard?
+Why do YOU want to solve it?
+Why are YOU the right person/group to solve it?
+Why NOW?
+
+
diff --git a/QuestionList.md b/QuestionList.md
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+++ b/QuestionList.md
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+What are you trying to do? Articulate your objectives using absolutely no jargon. What is the problem? Why is it hard?
+
+How is it done today, and what are the limits of current practice?
+
+What’s new in your approach and why do you think it will be successful?
+
+Who cares?
+
+If you’re successful, what difference will it make? What impact will success have? How will it be measured?
+
+What are the risks and the payoffs?
+
+How much will it cost?
+
+How long will it take?
+
+What are the midterm and final “exams” to check for success? How will progress be measured?
diff --git a/SWOT.md b/SWOT.md
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+++ b/SWOT.md
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+
+What are the risks and the payoffs?
+
+
+Strengths,Weakness,Opportunity,Threat
+Business model canvas
+etc
diff --git a/Timeline.md b/Timeline.md
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+++ b/Timeline.md
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+How long will it take?
+
+What is your MVP timeline?
+What is your go live timeline?
+What is your first customer timeline?
+What is your first check timeline?
+
diff --git a/VictoryConditions.md b/VictoryConditions.md
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+++ b/VictoryConditions.md
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+If you’re successful, what difference will it make? 
+What impact will success have? 
+How will it be measured?
+
+What is the customer improvement story?