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<!-- markdownlint-disable-next-line first-line-h1 -->
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##### Project
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::[PROJECT-NAME](Home)
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##### Internal Release Number
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::X.Y.Z
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##### Related Documents
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- [Proposal](Proposal) > Target Audience and Benefits
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- [Project proposal](Proposal) > [User needs](User-Needs)
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- [Glossary](Glossary)
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---
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**Process impact:** This document helps identify potential customers and
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their defining aspects. That helps to suggest and give weight to
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requirements. The list of benefits gives the sales team information on
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how to sell the product, and highlights important use cases and test
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cases.
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### Target Audience
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_TODO: Fill in the information above and below. Provided answers are only
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examples. Delete them and answer in your own words._
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#### What market segment is this product in?
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::Console video games. Specifically, first-person shooters.
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::Anti-virus software for cellular phones.
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::Open source development tools for SQL database design.
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#### What is the target market for this product? Include specific defining characteristics?
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::Experienced console game players age 13-35 who enjoy first-person
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shooter games with detailed character animation models and
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cinematic segments.
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::Cellular phone users who frequently download ring-tones, video
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games, and other content to high-end phones and who are concerned
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about the potential for viruses.
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#### What is the size of the total available market? Cite references for facts?
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::10,000 users \[[magazine article](#tbd)\].
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::$10M, growing annually at 4% \[[industry analyst](#tbd)\].
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#### What are some other customer options or leading products that address the same needs?
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- ::[Competitor 1](#tbd)
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- ::[Competitor 2](#tbd)
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- ::[Do-it-yourself solutions](#tbd)
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#### Are there any known customers for this product?
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- ::[MegaCorp, corporate I.T. department](#tbd)
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- ::[Worldwide Global Corporation](#tbd)
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- ::Our own in-house application software developers and server
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operations team
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- ::Our own marketing, sales, and customer support departments
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### Benefits to Customers
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_TODO: List high-level benefits that this product will provide. For each,
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identify the type of customer or user that will benefit. Each benefit
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should be in real-world terms, not involving just this product itself.
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You may want to highlight benefits that are not offered by competing
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products. Benefits to the development organization should be listed in
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[Risks and Rewards](Project-Plan#risk-management)._
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_TIP: If you can rank benefits by value, use numbered lists (the HTML
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<ol> tag), otherwise use bullet lists (the HTML <ul> tag)._
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- ::Increases play-value
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- ::Many players enjoy games more when they play as a team.
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- ::Clans can greatly extend the time that a player plays one game,
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thus reducing the expense of buying new games.
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- ::Improves customer population
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1. ::Clan players often encourage their friends to play the same
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game, which gives game vendors more revenue.
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2. ::Clans help to organize the customer population and create
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channels of communication so that vendor information (e.g.,
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about future releases) spreads more quickly with less
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advertising expense and delay.
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3. ::Clans attract the more experienced players who can give better
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feedback to game vendors.
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- ::Reduces current costs
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- ::Reduced staffing costs
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- ::Reduced training costs
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- ::Reduced maintenance costs
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- ::Reduced infrastructure costs
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- ::Makes current processes more efficient
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- ::Avoids penalty clauses of current contracts
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- ::Opens new business opportunities
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- ::Opens new sales opportunities
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- ::Improves sales success rate or size
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- ::Opens partnership opportunities
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- ::Triggers bonus clauses current contracts
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- ::Satisfies stakeholders
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- ::Satisfies shareholders
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- ::Satisfies partners
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- ::Satisfies management or executives
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- ::Satisfies government regulation or corporate policy
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- ::Improves morale
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- ::Helps take advantage of changing marketplace
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- ::Reduced inventory or need for advance planning
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- ::Speeds time-to-market
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- ::Optimizes supply chain
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- ::Reduces fixed costs
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- ::Type of benefit
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1. ::Most valuable benefit
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2. ::Benefit
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3. ::Benefit
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- ::Type of benefit
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- ::Benefit
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- ::Benefit
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- ::Benefit
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### Potential Downside
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_TODO: Could anyone be harmed or put at a disadvantage because of your
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system? List as above. Note, these are not risks to the success of your
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implementation, assume that you build the system as specified on time._
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- ::Privacy
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- ::When players opt into clans, they also opt into receiving
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marketing information from game vendors. Usually this is a good
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thing if the players are interested, but it can also
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be annoying.
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- ::Cheaters will be publicly named as cheaters and blocked from
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game servers, thus they lose the ability to play/cheat.
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- ::Type of downside
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1. ::Worst downside
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2. ::Downside
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3. ::Downside
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