diff --git a/.gitignore b/.gitignore
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--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,2 @@
+book
+.vscode/sftp.json
\ No newline at end of file
diff --git a/BuildAndShip.sh b/BuildAndShip.sh
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--- /dev/null
+++ b/BuildAndShip.sh
@@ -0,0 +1,6 @@
+#!/bin/bash
+
+mdbook \
+    build \
+    . \
+    -d book
diff --git a/book.toml b/book.toml
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index 0000000..6a07eea
--- /dev/null
+++ b/book.toml
@@ -0,0 +1,6 @@
+[book]
+authors = ["Charles N Wyble"]
+language = "en"
+multilingual = false
+src = "src"
+title = "MerchantsOfHope -  Business/Product/Operations Plan"
diff --git a/dev.sh b/dev.sh
new file mode 100644
index 0000000..16f44f3
--- /dev/null
+++ b/dev.sh
@@ -0,0 +1,7 @@
+#!/bin/bash
+
+mdbook \
+    serve \
+    . \
+    -p 3001 \
+    -d book \
diff --git a/src/SUMMARY.md b/src/SUMMARY.md
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--- /dev/null
+++ b/src/SUMMARY.md
@@ -0,0 +1,3 @@
+# Summary
+
+- [Introduction](./introduction.md)
diff --git a/src/introduction.md b/src/introduction.md
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+++ b/src/introduction.md
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+# MerchantsOfHope.org - Business/Operations/Product Plan - Introduction
+
+- Business description/idea/model: A SAAS play. An implementation of the overall TSYS backend stack as turn key server / software stack:
+  - VPS (netcup)
+  - cloudron,coolify (pre configured to connect to cloudron), cosmos
+  - Backblaze backups.
+
+- Costs/sale price/margins etc:
+  - Cost would be 66.00 (presuming 1tb of backup).
+  - MSRP of 120.00 per month.
+
+The stack is pretty well developed/deployed/tested. Product/market fit has been found.
+
+- Level of development effort:
+
+Should be very straightforward to build out using the KNEL micro services.
+
+
+## Reduction To Practice
+
+- [GIT Organization](https://git.knownelement.com/MerchantsOfHope.org)
+- [Discourse Category](https://community.turnsys.com/c/forprofit/merchantsofhope/29)
+- [Redmine Project](https://projects.knownelement.com/projects/merchantsofhope-org)