diff --git a/include/image-commands.mk b/include/image-commands.mk
index 8db046bdea6..5f0ac6164d9 100644
--- a/include/image-commands.mk
+++ b/include/image-commands.mk
@@ -7,7 +7,7 @@ define Build/uImage
 	mkimage -A $(LINUX_KARCH) \
 		-O linux -T kernel \
 		-C $(1) -a $(KERNEL_LOADADDR) -e $(if $(KERNEL_ENTRY),$(KERNEL_ENTRY),$(KERNEL_LOADADDR)) \
-		-n '$(if $(UIMAGE_NAME),$(UIMAGE_NAME),$(call toupper,$(LINUX_KARCH)) LEDE Linux-$(LINUX_VERSION))' -d $@ $@.new
+		-n '$(if $(UIMAGE_NAME),$(UIMAGE_NAME),$(call toupper,$(LINUX_KARCH)) OpenWrt Linux-$(LINUX_VERSION))' -d $@ $@.new
 	mv $@.new $@
 endef
 
@@ -60,7 +60,7 @@ endef
 
 define Build/netgear-dni
 	$(STAGING_DIR_HOST)/bin/mkdniimg \
-		-B $(NETGEAR_BOARD_ID) -v LEDE.$(REVISION) \
+		-B $(NETGEAR_BOARD_ID) -v OpenWrt.$(REVISION) \
 		$(if $(NETGEAR_HW_ID),-H $(NETGEAR_HW_ID)) \
 		-r "$(1)" \
 		-i $@ -o $@.new
@@ -83,7 +83,7 @@ define Build/append-uImage-fakeroot-hdr
 	rm -f $@.fakeroot
 	$(STAGING_DIR_HOST)/bin/mkimage \
 		-A $(LINUX_KARCH) -O linux -T filesystem -C none \
-		-n '$(call toupper,$(LINUX_KARCH)) LEDE fakeroot' \
+		-n '$(call toupper,$(LINUX_KARCH)) OpenWrt fakeroot' \
 		-s \
 		$@.fakeroot
 	cat $@.fakeroot >> $@
diff --git a/include/image.mk b/include/image.mk
index f4d0a157cdd..605cb066729 100644
--- a/include/image.mk
+++ b/include/image.mk
@@ -136,7 +136,7 @@ endef
 
 define Image/BuildKernel/MkuImage
 	mkimage -A $(ARCH) -O linux -T kernel -C $(1) -a $(2) -e $(3) \
-		-n '$(call toupper,$(ARCH)) LEDE Linux-$(LINUX_VERSION)' -d $(4) $(5)
+		-n '$(call toupper,$(ARCH)) OpenWrt Linux-$(LINUX_VERSION)' -d $(4) $(5)
 endef
 
 define Image/BuildKernel/MkFIT
diff --git a/package/boot/uboot-layerscape-armv8_32b/Makefile b/package/boot/uboot-layerscape-armv8_32b/Makefile
index 0f1ee08fc18..8427bee8456 100644
--- a/package/boot/uboot-layerscape-armv8_32b/Makefile
+++ b/package/boot/uboot-layerscape-armv8_32b/Makefile
@@ -12,7 +12,7 @@ PKG_VERSION:=2017.09
 PKG_RELEASE:=1
 
 # Layerscape ARMv8 platforms use 64-bit u-boot to support both 32-bit and 64-bit
-# kernel/rootfs. Since LEDE could only provide 32-bit toolchain for 32-bit targets,
+# kernel/rootfs. Since OpenWrt could only provide 32-bit toolchain for 32-bit targets,
 # 64-bit u-boot images git tree is provided here whose source code actually is
 # uboot-layerscape's source code.
 PKG_SOURCE_PROTO:=git
diff --git a/scripts/brcmImage.pl b/scripts/brcmImage.pl
index aab86d6d912..60a59f2bf56 100755
--- a/scripts/brcmImage.pl
+++ b/scripts/brcmImage.pl
@@ -33,7 +33,7 @@ use Compress::Zlib;
 my $version = "0.1";
 my %arg = (
 	o => 'bcm963xx_fs_kernel',
-	b => 'LEDE',
+	b => 'OpenWrt',
 	c => '6348',
 	s => 64,
 	f => 0xbfc00000,
diff --git a/scripts/qemustart b/scripts/qemustart
index 5cadd7d6a81..6c2254e3aff 100755
--- a/scripts/qemustart
+++ b/scripts/qemustart
@@ -107,8 +107,8 @@ Examples
   $SELF malta le64
   $SELF malta be-glibc
   $SELF armvirt 32 \\
-                --kernel bin/targets/armvirt/32/lede-armvirt-32-zImage \\
-                --rootfs bin/targets/armvirt/32/lede-armvirt-32-root.ext4
+                --kernel bin/targets/armvirt/32/openwrt-armvirt-32-zImage \\
+                --rootfs bin/targets/armvirt/32/openwrt-armvirt-32-root.ext4
 EOF
 }
 
@@ -158,12 +158,12 @@ start_qemu_armvirt() {
 		32)
 			qemu_exe="qemu-system-arm"
 			cpu="cortex-a15"
-			[ -n "$kernel" ] || kernel="$o_bindir/lede-$o_target-${o_subtarget%-*}-zImage-initramfs"
+			[ -n "$kernel" ] || kernel="$o_bindir/openwrt-$o_target-${o_subtarget%-*}-zImage-initramfs"
 			;;
 		64)
 			qemu_exe="qemu-system-aarch64"
 			cpu="cortex-a57"
-			[ -n "$kernel" ] || kernel="$o_bindir/lede-$o_target-${o_subtarget%-*}-Image-initramfs"
+			[ -n "$kernel" ] || kernel="$o_bindir/openwrt-$o_target-${o_subtarget%-*}-Image-initramfs"
 			;;
 		*)
 			__errmsg "target $o_target: unknown subtarget $o_subtarget"
@@ -199,7 +199,7 @@ start_qemu_malta() {
 	[ "$(echo "$o_subtarget" | grep -o '^..')" = "le" ] && isel="el"
 	qemu_exe="qemu-system-mips$is64$isel"
 
-	[ -n "$kernel" ] || kernel="$o_bindir/lede-malta-${o_subtarget%-*}-vmlinux-initramfs.elf"
+	[ -n "$kernel" ] || kernel="$o_bindir/openwrt-malta-${o_subtarget%-*}-vmlinux-initramfs.elf"
 
 	# NOTE: order of wan, lan -device arguments matters as it will affect which
 	# one will be actually used as the wan, lan network interface inside the
@@ -216,7 +216,7 @@ start_qemu_x86() {
 	local qemu_exe
 
 	[ -n "$rootfs" ] || {
-		rootfs="$o_bindir/lede-$o_target-${o_subtarget%-*}-combined-ext4.img"
+		rootfs="$o_bindir/openwrt-$o_target-${o_subtarget%-*}-combined-ext4.img"
 		if [ ! -f "$rootfs" -a -s "$rootfs.gz" ]; then
 			gunzip "$rootfs.gz"
 		fi
diff --git a/target/imagebuilder/Config.in b/target/imagebuilder/Config.in
index 49bb741f733..c1a5212f6d9 100644
--- a/target/imagebuilder/Config.in
+++ b/target/imagebuilder/Config.in
@@ -1,5 +1,5 @@
 config IB
-	bool "Build the LEDE Image Builder"
+	bool "Build the OpenWrt Image Builder"
 	depends on !EXTERNAL_TOOLCHAIN
 	default BUILDBOT
 	help
diff --git a/target/linux/apm821xx/image/Makefile b/target/linux/apm821xx/image/Makefile
index 6ed183c3767..ee85292d57d 100644
--- a/target/linux/apm821xx/image/Makefile
+++ b/target/linux/apm821xx/image/Makefile
@@ -116,7 +116,7 @@ define Build/create-uImage-dtb
 	# flat_dt target expect FIT image - which WNDR4700's uboot doesn't support
 	-$(STAGING_DIR_HOST)/bin/mkimage -A $(LINUX_KARCH) \
 		-O linux -T kernel -C none \
-		-n '$(call toupper,$(LINUX_KARCH)) LEDE Linux-$(LINUX_VERSION)' \
+		-n '$(call toupper,$(LINUX_KARCH)) OpenWrt Linux-$(LINUX_VERSION)' \
 		-d $(IMAGE_KERNEL).dtb $@.new
 	@mv $@.new $@
 endef
diff --git a/target/linux/ar71xx/image/generic.mk b/target/linux/ar71xx/image/generic.mk
index eb6d6e53423..c0d9fdd0d6a 100644
--- a/target/linux/ar71xx/image/generic.mk
+++ b/target/linux/ar71xx/image/generic.mk
@@ -12,7 +12,7 @@ define Build/mkwrggimg
 	$(STAGING_DIR_HOST)/bin/mkwrggimg -b \
 		-i $@ -o $@.imghdr -d /dev/mtdblock/1 \
 		-m $(BOARDNAME) -s $(DAP_SIGNATURE) \
-		-v LEDE -B $(REVISION)
+		-v OpenWrt -B $(REVISION)
 	mv $@.imghdr $@
 endef
 
@@ -66,7 +66,7 @@ define Build/uImageHiWiFi
 	mkimage -A $(LINUX_KARCH) \
 		-O linux -T kernel \
 		-C $(1) -a $(KERNEL_LOADADDR) -e $(if $(KERNEL_ENTRY),$(KERNEL_ENTRY),$(KERNEL_LOADADDR)) \
-		-n 'tw150v1 $(call toupper,$(LINUX_KARCH)) LEDE Linux-$(LINUX_VERSION)' -d $@ $@.new
+		-n 'tw150v1 $(call toupper,$(LINUX_KARCH)) OpenWrt Linux-$(LINUX_VERSION)' -d $@ $@.new
 	@mv $@.new $@
 endef
 
diff --git a/target/linux/ar71xx/image/legacy.mk b/target/linux/ar71xx/image/legacy.mk
index 701116be43b..01d7e50631a 100644
--- a/target/linux/ar71xx/image/legacy.mk
+++ b/target/linux/ar71xx/image/legacy.mk
@@ -485,11 +485,11 @@ define Image/Build/Belkin
 	$(eval rootsize=$(call mtdpartsize,rootfs,$(4)))
 	$(call Sysupgrade/RKuImage,$(1),$(2),$(kernsize),$(rootsize))
 	if [ -e "$(call sysupname,$(1),$(2))" ]; then \
-		edimax_fw_header -m $(5) -v "$(shell echo -n LEDE$(REVISION) | cut -c -13)" \
+		edimax_fw_header -m $(5) -v "$(shell echo -n OpenWrt$(REVISION) | cut -c -13)" \
 			-n "uImage" \
 			-i $(KDIR_TMP)/vmlinux-$(2).uImage \
 			-o $(KDIR_TMP)/$(2)-uImage; \
-		edimax_fw_header -m $(5) -v "$(shell echo -n LEDE$(REVISION) | cut -c -13)" \
+		edimax_fw_header -m $(5) -v "$(shell echo -n OpenWrt$(REVISION) | cut -c -13)" \
 			-n "rootfs" \
 			-i $(KDIR)/root.$(1) \
 			-o $(KDIR_TMP)/$(2)-rootfs; \
diff --git a/target/linux/ar71xx/image/tp-link.mk b/target/linux/ar71xx/image/tp-link.mk
index 8dd42d23d06..f21d0d7f799 100644
--- a/target/linux/ar71xx/image/tp-link.mk
+++ b/target/linux/ar71xx/image/tp-link.mk
@@ -39,7 +39,7 @@ define Build/uImageArcher
 	mkimage -A $(LINUX_KARCH) \
 		-O linux -T kernel \
 		-C $(1) -a $(KERNEL_LOADADDR) -e $(if $(KERNEL_ENTRY),$(KERNEL_ENTRY),$(KERNEL_LOADADDR)) \
-		-n '$(call toupper,$(LINUX_KARCH)) LEDE Linux-$(LINUX_VERSION)' -d $@ $@.new
+		-n '$(call toupper,$(LINUX_KARCH)) OpenWrt Linux-$(LINUX_VERSION)' -d $@ $@.new
 	@mv $@.new $@
 endef
 
diff --git a/target/linux/armvirt/README b/target/linux/armvirt/README
index fba71a62f21..ae0d2ada620 100644
--- a/target/linux/armvirt/README
+++ b/target/linux/armvirt/README
@@ -4,18 +4,18 @@ QEMU ARM virt machine.
 Run with qemu-system-arm
 
 	# boot with initramfs embedded in
-	qemu-system-arm -nographic -M virt -m 64 -kernel lede-armvirt-32-zImage-initramfs
+	qemu-system-arm -nographic -M virt -m 64 -kernel openwrt-armvirt-32-zImage-initramfs
 
 	# boot with accel=kvm
 	qemu-system-arm -nographic -M virt,accel=kvm -cpu host -m 64 -kernel
-	lede-armvirt-32-zImage-initramfs
+	openwrt-armvirt-32-zImage-initramfs
 
 	# boot with a separate rootfs
-	qemu-system-arm -nographic -M virt -m 64 -kernel lede-armvirt-32-zImage \
-	  -drive file=lede-armvirt-32-root.ext4,format=raw,if=virtio -append 'root=/dev/vda rootwait'
+	qemu-system-arm -nographic -M virt -m 64 -kernel openwrt-armvirt-32-zImage \
+	  -drive file=openwrt-armvirt-32-root.ext4,format=raw,if=virtio -append 'root=/dev/vda rootwait'
 
 	# boot with local dir as rootfs
-	qemu-system-arm -nographic -M virt -m 64 -kernel lede-armvirt-32-zImage \
+	qemu-system-arm -nographic -M virt -m 64 -kernel openwrt-armvirt-32-zImage \
 	  -fsdev local,id=rootdev,path=root-armvirt/,security_model=none \
 	  -device virtio-9p-pci,fsdev=rootdev,mount_tag=/dev/root \
 	  -append 'rootflags=trans=virtio,version=9p2000.L,cache=loose rootfstype=9p'
@@ -23,10 +23,10 @@ Run with qemu-system-arm
 Run with kvmtool
 
 	# start a named machine
-	lkvm run -k lede-armvirt-32-zImage -i lede-armvirt-32-rootfs.cpio --name armvirt0
+	lkvm run -k openwrt-armvirt-32-zImage -i openwrt-armvirt-32-rootfs.cpio --name armvirt0
 
 	# start with virtio-9p rootfs
-	lkvm run -k lede-armvirt-32-zImage -d root-armvirt/
+	lkvm run -k openwrt-armvirt-32-zImage -d root-armvirt/
 
 	# stop "armvirt0"
 	lkvm stop --name armvirt0
@@ -37,4 +37,4 @@ Run with kvmtool
 The multi-platform ARMv8 target can be used with QEMU:
 
 	qemu-system-aarch64 -machine virt -cpu cortex-a57 -nographic \
-		-kernel lede-armvirt-64-Image-initramfs \
+		-kernel openwrt-armvirt-64-Image-initramfs \
diff --git a/target/linux/brcm63xx/image/bcm63xx.mk b/target/linux/brcm63xx/image/bcm63xx.mk
index 6ad15a25e7b..4e90eb0504e 100644
--- a/target/linux/brcm63xx/image/bcm63xx.mk
+++ b/target/linux/brcm63xx/image/bcm63xx.mk
@@ -978,7 +978,7 @@ define Device/NEUFBOX4-SER
   DEVICE_DTS := nb4-ser-r0
   CFE_BOARD_ID := 96358VW
   CFE_CHIP_ID := 6358
-  CFE_EXTRAS += --rsa-signature "LEDE-$(firstword $(subst -,$(space),$(REVISION)))"
+  CFE_EXTRAS += --rsa-signature "OpenWrt-$(firstword $(subst -,$(space),$(REVISION)))"
   DEVICE_PACKAGES := \
     $(B43_PACKAGES) $(USB2_PACKAGES)
 endef
@@ -990,7 +990,7 @@ define Device/NEUFBOX4-FXC
   DEVICE_DTS := nb4-fxc-r1
   CFE_BOARD_ID := 96358VW
   CFE_CHIP_ID := 6358
-  CFE_EXTRAS += --rsa-signature "LEDE-$(firstword $(subst -,$(space),$(REVISION)))"
+  CFE_EXTRAS += --rsa-signature "OpenWrt-$(firstword $(subst -,$(space),$(REVISION)))"
   DEVICE_PACKAGES := \
     $(B43_PACKAGES) $(USB2_PACKAGES)
 endef
@@ -1002,7 +1002,7 @@ define Device/NEUFBOX6
   DEVICE_DTS := nb6-ser-r0
   CFE_BOARD_ID := NB6-SER-r0
   CFE_CHIP_ID := 6362
-  CFE_EXTRAS += --rsa-signature "LEDE-$(firstword $(subst -,$(space),$(REVISION)))"
+  CFE_EXTRAS += --rsa-signature "OpenWrt-$(firstword $(subst -,$(space),$(REVISION)))"
   DEVICE_PACKAGES := \
     $(B43_PACKAGES) $(USB2_PACKAGES)
 endef
diff --git a/target/linux/lantiq/image/Makefile b/target/linux/lantiq/image/Makefile
index 9326c62d422..f6795ee61a2 100644
--- a/target/linux/lantiq/image/Makefile
+++ b/target/linux/lantiq/image/Makefile
@@ -39,7 +39,7 @@ endef
 
 define Build/fullimage
 	mkimage -A mips -O linux -C lzma -T filesystem -a 0x00  \
-		-e 0x00 -n 'LEDE RootFS' \
+		-e 0x00 -n 'OpenWrt RootFS' \
 		-d $(IMAGE_ROOTFS) $(IMAGE_ROOTFS).new
 
 	cat $(IMAGE_KERNEL) $(IMAGE_ROOTFS).new > $@.tmp
diff --git a/target/linux/mcs814x/image/Makefile b/target/linux/mcs814x/image/Makefile
index 7be7f8cd991..3afd660c14f 100644
--- a/target/linux/mcs814x/image/Makefile
+++ b/target/linux/mcs814x/image/Makefile
@@ -20,7 +20,7 @@ UIMAGE:=$(BIN_DIR)/$(IMG_PREFIX)-uImage
 
 define Image/Build/MkuImage
 	mkimage -A arm -O linux -T kernel -a $(LOADADDR) -C none -e $(LOADADDR) \
-	-n 'ARM LEDE Linux-$(LINUX_VERSION)' -d $(1) $(2);
+	-n 'ARM OpenWrt Linux-$(LINUX_VERSION)' -d $(1) $(2);
 endef
 
 define Image/Build/DTB
diff --git a/target/linux/mvebu/image/cfbase-boot.script b/target/linux/mvebu/image/cfbase-boot.script
index 5f9bcd70ba7..89fa1dc578d 100644
--- a/target/linux/mvebu/image/cfbase-boot.script
+++ b/target/linux/mvebu/image/cfbase-boot.script
@@ -9,8 +9,8 @@ setenv fdtfile armada-388-clearfog-base.dtb
 
 # generate bootargs for rootfs on MMC
 if test "${devtype}" = "mmc"; then
-	setexpr lede_rootpart ${distro_bootpart} + 1
-	setenv bootargs ${bootargs} root=/dev/mmcblk${devnum}p${lede_rootpart} rootfstype=auto rootwait
+	setexpr openwrt_rootpart ${distro_bootpart} + 1
+	setenv bootargs ${bootargs} root=/dev/mmcblk${devnum}p${openwrt_rootpart} rootfstype=auto rootwait
 fi
 
 # here one could add logic for other rootfs device types such as scsi and usb
diff --git a/target/linux/mvebu/image/cfpro-boot.script b/target/linux/mvebu/image/cfpro-boot.script
index e1523f8fb37..1588c1546e5 100644
--- a/target/linux/mvebu/image/cfpro-boot.script
+++ b/target/linux/mvebu/image/cfpro-boot.script
@@ -5,8 +5,8 @@
 
 # generate bootargs for rootfs on MMC
 if test "${devtype}" = "mmc"; then
-	setexpr lede_rootpart ${distro_bootpart} + 1
-	setenv bootargs ${bootargs} root=/dev/mmcblk${devnum}p${lede_rootpart} rootfstype=auto rootwait
+	setexpr openwrt_rootpart ${distro_bootpart} + 1
+	setenv bootargs ${bootargs} root=/dev/mmcblk${devnum}p${openwrt_rootpart} rootfstype=auto rootwait
 fi
 
 # here one could add logic for other rootfs device types such as scsi and usb
diff --git a/target/linux/uml/README b/target/linux/uml/README
index d7cba1de9c4..aa7bad91aeb 100644
--- a/target/linux/uml/README
+++ b/target/linux/uml/README
@@ -1,4 +1,4 @@
-LEDE inside a user mode linux.  Why would we even want this many ask?
+OpenWrt inside a user mode linux.  Why would we even want this many ask?
 
 There are potentially a lot of reasons, one obvious one to me, it allows
 folks to 'kick the tires' without actually flashing up any hardware.  It's
@@ -17,7 +17,8 @@ build it all
 In your bin directory you will find a kernel and an ext4 root file system
 when it's finished.  Just run it like this:-
 
-bin/targets/uml/generic/lede-uml-vmlinux ubd0=bin/targets/uml/generic/lede-uml-ext4.img
+bin/targets/uml/generic/lede-uml-vmlinux
+ubd0=bin/targets/uml/generic/openwrt-uml-ext4.img
 
 The uml will start, and eventually the serial console of the uml will be at your
 console prompt.  If you would like it in xterms, substitute con=xterm and con0=xterm.
diff --git a/target/linux/x86/image/grub-iso.cfg b/target/linux/x86/image/grub-iso.cfg
index 32ee687c688..3d47a95a4b8 100644
--- a/target/linux/x86/image/grub-iso.cfg
+++ b/target/linux/x86/image/grub-iso.cfg
@@ -5,6 +5,6 @@ set default="0"
 set timeout="@TIMEOUT@"
 set root='(cd)'
 
-menuentry "LEDE" {
+menuentry "OpenWrt" {
 	linux /boot/vmlinuz @CMDLINE@ noinitrd
 }
diff --git a/target/linux/x86/image/grub.cfg b/target/linux/x86/image/grub.cfg
index acca036a2e5..9ec6b2d39c8 100644
--- a/target/linux/x86/image/grub.cfg
+++ b/target/linux/x86/image/grub.cfg
@@ -5,9 +5,9 @@ set default="0"
 set timeout="@TIMEOUT@"
 set root='(@ROOT@)'
 
-menuentry "LEDE" {
+menuentry "OpenWrt" {
 	linux /boot/vmlinuz @CMDLINE@ noinitrd
 }
-menuentry "LEDE (failsafe)" {
+menuentry "OpenWrt (failsafe)" {
 	linux /boot/vmlinuz failsafe=true @CMDLINE@ noinitrd
 }
diff --git a/target/sdk/Config.in b/target/sdk/Config.in
index 095759d0641..0c8a61d247f 100644
--- a/target/sdk/Config.in
+++ b/target/sdk/Config.in
@@ -1,10 +1,10 @@
 config SDK
-	bool "Build the LEDE SDK"
+	bool "Build the OpenWrt SDK"
 	depends on !EXTERNAL_TOOLCHAIN
 	default BUILDBOT
 	help
 	  This is essentially a stripped-down version of the buildroot
 	  with a precompiled toolchain. It can be used to develop and
-	  test packages for LEDE before including them in the buildroot
+	  test packages for OpenWrt before including them in the buildroot
 
 
diff --git a/target/sdk/files/README.SDK b/target/sdk/files/README.SDK
index 6f04f94d2c7..6699dffcfb1 100644
--- a/target/sdk/files/README.SDK
+++ b/target/sdk/files/README.SDK
@@ -1,7 +1,7 @@
-This is the LEDE SDK. It contains a stripped-down version of
+This is the OpenWrt SDK. It contains a stripped-down version of
 the buildroot. You can use it to test/develop packages without
 having to compile your own toolchain or any of the libraries
-included with LEDE.
+included with OpenWrt.
 
 To use it, just put your buildroot-compatible package directory
 (including its dependencies) in the subdir 'package/' and run
diff --git a/target/toolchain/Config.in b/target/toolchain/Config.in
index e377c20a1b6..5a6ecefebb0 100644
--- a/target/toolchain/Config.in
+++ b/target/toolchain/Config.in
@@ -1,8 +1,8 @@
 config MAKE_TOOLCHAIN
-	bool "Package the LEDE-based Toolchain"
+	bool "Package the OpenWrt-based Toolchain"
 	depends on !EXTERNAL_TOOLCHAIN
 	help
 	  Package the created toolchain as a tarball under the bin/ directory as
-	  LEDE-Toolchain-$(BOARD)-for-$(ARCH)$(ARCH_SUFFIX)-gcc-$(GCCV)$(DIR_SUFFIX).
+	  OpenWrt-Toolchain-$(BOARD)-for-$(ARCH)$(ARCH_SUFFIX)-gcc-$(GCCV)$(DIR_SUFFIX).
 	  For example, a toolchain for the MIPS architecture might be named
-	  LEDE-Toolchain-malta-for-mipsel_mips32-gcc-4.8-linaro_uClibc-0.9.33.2.tar.bz2.
+	  OpenWrt-Toolchain-malta-for-mipsel_mips32-gcc-4.8-linaro_uClibc-0.9.33.2.tar.bz2.