diff --git a/endpoints/docs/web.app.localizer/DOC.md b/endpoints/docs/web.app.localizer/DOC.md
index c47f28f5..096877f6 100644
--- a/endpoints/docs/web.app.localizer/DOC.md
+++ b/endpoints/docs/web.app.localizer/DOC.md
@@ -36,9 +36,15 @@ const localizer = new WebAppLocalizer(translations, localStoragePrefix, language
 ```
 
 ## HTML Usage
+If your translation is plain text, then use:
 ```html
 <element data-translate="key"></element>
 ```
+If your translation contains html, then add data-translate-html entry:
+```html
+<element data-translate="key" data-translate-html></element>
+```
+
 
 Apply translations: `localizer.apply();`
 Get the translation of a prompt with options:
diff --git a/endpoints/docs/web.app.localizer/README.md b/endpoints/docs/web.app.localizer/README.md
index 85d21bad..bbfb4d18 100644
--- a/endpoints/docs/web.app.localizer/README.md
+++ b/endpoints/docs/web.app.localizer/README.md
@@ -63,6 +63,15 @@ Apply translations to all elements with the `data-translate` attribute.
 
 ### HTML Usage
 Add the `data-translate` attribute to elements you want to localize:
+If your translation is plain text, then use:
+```html
+<element data-translate="key"></element>
+```
+If your translation contains html, then add data-translate-html entry:
+```html
+<element data-translate="key" data-translate-html></element>
+```
+
 
 ```html
 <h1 data-translate="welcome-message"></h1>
diff --git a/endpoints/libraries/web.app.localizer.js b/endpoints/libraries/web.app.localizer.js
index 40ff24df..9f5735ff 100644
--- a/endpoints/libraries/web.app.localizer.js
+++ b/endpoints/libraries/web.app.localizer.js
@@ -56,7 +56,13 @@ class WebAppLocalizer {
         const elements = document.querySelectorAll('[data-translate]');
         elements.forEach(element => {
             const key = element.getAttribute('data-translate');
-            element.textContent = this.translate(key);
+            const useHTML = element.hasAttribute('data-translate-html');
+            
+            if (useHTML) {
+                element.innerHTML = this.translate(key);
+            } else {
+                element.textContent = this.translate(key);
+            }
         });
     }