diff --git a/CHANGELOG.md b/CHANGELOG.md
index 26739444..0eef30c8 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,4 @@
+* Implement delete-then-download update strategy [Pablo]
 * Bump node-docker-delta to 0.0.12 [Pablo, Kostas]
 
 # v2.2.1
diff --git a/src/application.coffee b/src/application.coffee
index ff6256f0..f5299cc8 100644
--- a/src/application.coffee
+++ b/src/application.coffee
@@ -17,6 +17,8 @@ fs = Promise.promisifyAll(require('fs'))
 JSONStream = require 'JSONStream'
 
 class UpdatesLockedError extends TypedError
+ImageNotFoundError = (err) ->
+	return "#{err.statusCode}" is '404'
 
 { docker } = dockerUtils
 
@@ -51,6 +53,19 @@ logTypes =
 		eventName: 'Application install error'
 		humanName: 'Failed to install application'
 
+	deleteImageForApp:
+		eventName: 'Application image removal'
+		humanName: 'Deleting image for application'
+	deleteImageForAppSuccess:
+		eventName: 'Application image removed'
+		humanName: 'Deleted image for application'
+	deleteImageForAppError:
+		eventName: 'Application image removal error'
+		humanName: 'Failed to delete image for application'
+	imageAlreadyDeleted:
+		eventName: 'Image already deleted'
+		humanName: 'Image already deleted for application'
+
 	startApp:
 		eventName: 'Application start'
 		humanName: 'Starting application'
@@ -136,6 +151,17 @@ application.kill = kill = (app, updateDB = true, removeContainer = true) ->
 		logSystemEvent(logTypes.stopAppError, app, err)
 		throw err
 
+application.deleteImage = deleteImage = (app) ->
+	logSystemEvent(logTypes.deleteImageForApp, app)
+	docker.getImage(app.imageId).removeAsync(force: true)
+	.then ->
+		logSystemEvent(logTypes.deleteImageForAppSuccess, app)
+	.catch ImageNotFoundError, (err) ->
+		logSystemEvent(logTypes.imageAlreadyDeleted, app)
+	.catch (err) ->
+		logSystemEvent(logTypes.deleteImageForAppError, app, err)
+		throw err
+
 isValidPort = (port) ->
 	maybePort = parseInt(port, 10)
 	return parseFloat(port) is maybePort and maybePort > 0 and maybePort < 65535
@@ -452,6 +478,19 @@ updateStrategies =
 		.catch (err) ->
 			logSystemEvent(logTypes.updateAppError, app, err) unless err instanceof UpdatesLockedError
 			throw err
+	'delete-then-download': ({ localApp, app, needsDownload, force }) ->
+		Promise.using lockUpdates(localApp, force), ->
+			logSystemEvent(logTypes.updateApp, app) if localApp.imageId == app.imageId
+			utils.getKnexApp(localApp.appId)
+			.tap(kill)
+			.then(deleteImage)
+			.then ->
+				fetch(app) if needsDownload
+			.then ->
+				start(app)
+		.catch (err) ->
+			logSystemEvent(logTypes.updateAppError, app, err) unless err instanceof UpdatesLockedError
+			throw err
 	'hand-over': ({ localApp, app, needsDownload, force, timeout }) ->
 		Promise.using lockUpdates(localApp, force), ->
 			utils.getKnexApp(localApp.appId)