diff --git a/doc/cli.markdown b/doc/cli.markdown
index 7aa561d5..c622c653 100644
--- a/doc/cli.markdown
+++ b/doc/cli.markdown
@@ -2583,8 +2583,9 @@ Source directory to be sent to balenaCloud or balenaOS device
 
 #### -e, --emulated
 
-Don't use native ARM servers; force QEMU ARM emulation on Intel x86-64
-servers during the image build (balenaCloud).
+Don't use the faster, native balenaCloud ARM builders; force slower QEMU ARM
+emulation on Intel x86-64 builders. This flag is sometimes used to investigate
+suspected issues with the balenaCloud backend.
 
 #### --dockerfile DOCKERFILE
 
diff --git a/lib/commands/push.ts b/lib/commands/push.ts
index 6a933354..d6e023ca 100644
--- a/lib/commands/push.ts
+++ b/lib/commands/push.ts
@@ -135,8 +135,9 @@ export default class PushCmd extends Command {
 		}),
 		emulated: flags.boolean({
 			description: stripIndent`
-				Don't use native ARM servers; force QEMU ARM emulation on Intel x86-64
-				servers during the image build (balenaCloud).`,
+				Don't use the faster, native balenaCloud ARM builders; force slower QEMU ARM
+				emulation on Intel x86-64 builders. This flag is sometimes used to investigate
+				suspected issues with the balenaCloud backend.`,
 			char: 'e',
 			default: false,
 		}),