diff --git a/build/actions/auth.js b/build/actions/auth.js
index 88719055..c1c9ac49 100644
--- a/build/actions/auth.js
+++ b/build/actions/auth.js
@@ -50,7 +50,7 @@ limitations under the License.
     ],
     primary: true,
     action: function(params, options, done) {
-      var Promise, _, auth, events, form, login, patterns, resin;
+      var Promise, _, auth, events, form, login, messages, patterns, resin;
       _ = require('lodash');
       Promise = require('bluebird');
       resin = require('resin-sdk');
@@ -58,6 +58,7 @@ limitations under the License.
       auth = require('resin-cli-auth');
       form = require('resin-cli-form');
       patterns = require('../utils/patterns');
+      messages = require('../utils/messages');
       login = function(options) {
         if (options.token != null) {
           return Promise["try"](function() {
@@ -82,13 +83,13 @@ limitations under the License.
         });
       };
       return resin.settings.get('resinUrl').then(function(resinUrl) {
-        console.log('______          _         _\n| ___ \\        (_)       (_)\n| |_/ /___  ___ _ _ __    _  ___\n|    // _ \\/ __| | \'_ \\  | |/ _ \\\n| |\\ \\  __/\\__ \\ | | | |_| | (_) |\n\\_| \\_\\___||___/_|_| |_(_)_|\\___/');
+        console.log(messages.resinAsciiArt);
         console.log("\nLogging in to " + resinUrl);
         return login(options);
       }).then(resin.auth.whoami).tap(function(username) {
         events.send('user.login');
         console.info("Successfully logged in as: " + username);
-        return console.info('\nNow what?\n\nRun the following command to get a device started with Resin.io\n\n  $ resin quickstart\n\nFind out about more super powers by running:\n\n  $ resin help\n\nIf you need help, or just want to say hi, don\'t hesitate in reaching out at:\n\n  GitHub: https://github.com/resin-io/resin-cli/issues/new\n  Gitter: https://gitter.im/resin-io/chat');
+        return console.info("\nNow what?\n\n" + messages.gettingStarted + "\n\nFind out about more super powers by running:\n\n  $ resin help\n\n" + messages.reachingOut);
       }).nodeify(done);
     }
   };
diff --git a/build/utils/messages.js b/build/utils/messages.js
index bf6d5736..c1907805 100644
--- a/build/utils/messages.js
+++ b/build/utils/messages.js
@@ -3,4 +3,8 @@
 
   exports.reachingOut = 'If you need help, or just want to say hi, don\'t hesitate in reaching out at:\n\n  GitHub: https://github.com/resin-io/resin-cli/issues/new\n  Gitter: https://gitter.im/resin-io/chat';
 
+  exports.getHelp = 'If you need help, don\'t hesitate in contacting us at:\n\n  GitHub: https://github.com/resin-io/resin-cli/issues/new\n  Gitter: https://gitter.im/resin-io/chat';
+
+  exports.resinAsciiArt = '______          _         _\n| ___ \\        (_)       (_)\n| |_/ /___  ___ _ _ __    _  ___\n|    // _ \\/ __| | \'_ \\  | |/ _ \\\n| |\\ \\  __/\\__ \\ | | | |_| | (_) |\n\\_| \\_\\___||___/_|_| |_(_)_|\\___/';
+
 }).call(this);
diff --git a/build/utils/patterns.js b/build/utils/patterns.js
index 12acf2b1..719e3539 100644
--- a/build/utils/patterns.js
+++ b/build/utils/patterns.js
@@ -16,7 +16,7 @@ limitations under the License.
  */
 
 (function() {
-  var Promise, _, chalk, form, resin, validation, visuals;
+  var Promise, _, chalk, form, messages, resin, validation, visuals;
 
   _ = require('lodash');
 
@@ -32,6 +32,8 @@ limitations under the License.
 
   validation = require('./validation');
 
+  messages = require('./messages');
+
   exports.authenticate = function(options) {
     return form.run([
       {
@@ -185,7 +187,7 @@ limitations under the License.
 
   exports.printErrorMessage = function(message) {
     console.error(chalk.red(message));
-    return console.error(chalk.red('\nIf you need help, don\'t hesitate in contacting us at:\n\n  GitHub: https://github.com/resin-io/resin-cli/issues/new\n  Gitter: https://gitter.im/resin-io/chat\n'));
+    return console.error(chalk.red("\n" + messages.getHelp + "\n"));
   };
 
 }).call(this);
diff --git a/lib/actions/auth.coffee b/lib/actions/auth.coffee
index cc0a5e34..1c15c443 100644
--- a/lib/actions/auth.coffee
+++ b/lib/actions/auth.coffee
@@ -78,6 +78,7 @@ exports.login	=
 		auth = require('resin-cli-auth')
 		form = require('resin-cli-form')
 		patterns = require('../utils/patterns')
+		messages = require('../utils/messages')
 
 		login = (options) ->
 			if options.token?
@@ -99,15 +100,7 @@ exports.login	=
 				return login(options)
 
 		resin.settings.get('resinUrl').then (resinUrl) ->
-			console.log '''
-				______          _         _
-				| ___ \\        (_)       (_)
-				| |_/ /___  ___ _ _ __    _  ___
-				|    // _ \\/ __| | '_ \\  | |/ _ \\
-				| |\\ \\  __/\\__ \\ | | | |_| | (_) |
-				\\_| \\_\\___||___/_|_| |_(_)_|\\___/
-			'''
-
+			console.log(messages.resinAsciiArt)
 			console.log("\nLogging in to #{resinUrl}")
 			return login(options)
 		.then(resin.auth.whoami)
@@ -115,23 +108,18 @@ exports.login	=
 			events.send('user.login')
 
 			console.info("Successfully logged in as: #{username}")
-			console.info '''
+			console.info """
 
 				Now what?
 
-				Run the following command to get a device started with Resin.io
-
-				  $ resin quickstart
+				#{messages.gettingStarted}
 
 				Find out about more super powers by running:
 
 				  $ resin help
 
-				If you need help, or just want to say hi, don't hesitate in reaching out at:
-
-				  GitHub: https://github.com/resin-io/resin-cli/issues/new
-				  Gitter: https://gitter.im/resin-io/chat
-			'''
+				#{messages.reachingOut}
+			"""
 		.nodeify(done)
 
 exports.logout =
diff --git a/lib/utils/messages.coffee b/lib/utils/messages.coffee
index 04a8bf16..55ec692e 100644
--- a/lib/utils/messages.coffee
+++ b/lib/utils/messages.coffee
@@ -10,3 +10,19 @@ exports.reachingOut = '''
 	  GitHub: https://github.com/resin-io/resin-cli/issues/new
 	  Gitter: https://gitter.im/resin-io/chat
 '''
+
+exports.getHelp = '''
+	If you need help, don't hesitate in contacting us at:
+
+	  GitHub: https://github.com/resin-io/resin-cli/issues/new
+	  Gitter: https://gitter.im/resin-io/chat
+'''
+
+exports.resinAsciiArt = '''
+	______          _         _
+	| ___ \\        (_)       (_)
+	| |_/ /___  ___ _ _ __    _  ___
+	|    // _ \\/ __| | '_ \\  | |/ _ \\
+	| |\\ \\  __/\\__ \\ | | | |_| | (_) |
+	\\_| \\_\\___||___/_|_| |_(_)_|\\___/
+'''
diff --git a/lib/utils/patterns.coffee b/lib/utils/patterns.coffee
index ce32e833..fcaec301 100644
--- a/lib/utils/patterns.coffee
+++ b/lib/utils/patterns.coffee
@@ -21,6 +21,7 @@ visuals = require('resin-cli-visuals')
 resin = require('resin-sdk')
 chalk = require('chalk')
 validation = require('./validation')
+messages = require('./messages')
 
 exports.authenticate = (options) ->
 	return form.run [
@@ -146,11 +147,4 @@ exports.awaitDevice = (uuid) ->
 
 exports.printErrorMessage = (message) ->
 	console.error(chalk.red(message))
-	console.error chalk.red '''
-
-		If you need help, don't hesitate in contacting us at:
-
-		  GitHub: https://github.com/resin-io/resin-cli/issues/new
-		  Gitter: https://gitter.im/resin-io/chat
-
-	'''
+	console.error(chalk.red("\n#{messages.getHelp}\n"))