diff --git a/lib/events.ts b/lib/events.ts
index 2c057e93..5f970164 100644
--- a/lib/events.ts
+++ b/lib/events.ts
@@ -14,27 +14,17 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
-import * as _ from 'lodash';
-import * as Mixpanel from 'mixpanel';
 
 import * as packageJSON from '../package.json';
 import { getBalenaSdk } from './utils/lazy';
 
-const getMixpanel = _.once((balenaUrl: string) => {
-	return Mixpanel.init('balena-main', {
-		host: `api.${balenaUrl}`,
-		path: '/mixpanel',
-		protocol: 'https',
-	});
-});
-
 interface CachedUsername {
 	token: string;
 	username: string;
 }
 
 /**
- * Mixpanel.com analytics tracking (information on balena CLI usage).
+ * Track balena CLI usage events (product improvement analytics).
  *
  * @param commandSignature A string like, for example:
  *      "push <fleetOrDevice>"
@@ -60,7 +50,6 @@ export async function trackCommand(commandSignature: string) {
 			});
 		}
 		const settings = await import('balena-settings-client');
-		const balenaUrl = settings.get<string>('balenaUrl');
 
 		const username = await (async () => {
 			const getStorage = await import('balena-settings-storage');
@@ -94,8 +83,6 @@ export async function trackCommand(commandSignature: string) {
 			}
 		})();
 
-		const mixpanel = getMixpanel(balenaUrl);
-
 		if (!process.env.BALENARC_NO_SENTRY) {
 			Sentry!.configureScope((scope) => {
 				scope.setUser({
@@ -109,16 +96,43 @@ export async function trackCommand(commandSignature: string) {
 			!process.env.BALENA_CLI_TEST_TYPE &&
 			!process.env.BALENARC_NO_ANALYTICS
 		) {
-			await mixpanel.track(`[CLI] ${commandSignature}`, {
-				distinct_id: username,
-				version: packageJSON.version,
-				node: process.version,
-				arch: process.arch,
-				balenaUrl, // e.g. 'balena-cloud.com' or 'balena-staging.com'
-				platform: process.platform,
-			});
+			const balenaUrl = settings.get<string>('balenaUrl');
+			await sendEvent(balenaUrl, `[CLI] ${commandSignature}`, username);
 		}
 	} catch {
 		// ignore
 	}
 }
+
+/**
+ * Make the event tracking HTTPS request to balenaCloud's '/mixpanel' endpoint.
+ */
+async function sendEvent(balenaUrl: string, event: string, username?: string) {
+	const { default: got } = await import('got');
+	const trackData = {
+		event,
+		properties: {
+			arch: process.arch,
+			balenaUrl, // e.g. 'balena-cloud.com' or 'balena-staging.com'
+			distinct_id: username,
+			mp_lib: 'node',
+			node: process.version,
+			platform: process.platform,
+			token: 'balena-main',
+			version: packageJSON.version,
+		},
+	};
+	const url = `https://api.${balenaUrl}/mixpanel/track`;
+	const searchParams = {
+		ip: 0,
+		verbose: 0,
+		data: Buffer.from(JSON.stringify(trackData)).toString('base64'),
+	};
+	try {
+		await got(url, { searchParams, retry: 0 });
+	} catch (e) {
+		if (process.env.DEBUG) {
+			console.error(`[debug] Event tracking error: ${e.message || e}`);
+		}
+	}
+}
diff --git a/lib/hooks/prerun/track.ts b/lib/hooks/prerun/track.ts
index d5e3afe5..1d584585 100644
--- a/lib/hooks/prerun/track.ts
+++ b/lib/hooks/prerun/track.ts
@@ -28,7 +28,7 @@ export const trackPromise = new Promise((resolve) => {
  * parsed by oclif, but before the command's run() function is called.
  * See: https://oclif.io/docs/hooks
  *
- * This hook is used to track CLI command signatures with mixpanel.
+ * This hook is used to track CLI command signatures (usage analytics).
  * A command signature is something like "env add NAME [VALUE]". That's
  * literally so: 'NAME' and 'VALUE' are NOT replaced with actual values.
  */
diff --git a/npm-shrinkwrap.json b/npm-shrinkwrap.json
index 1959aae9..d87ee178 100644
--- a/npm-shrinkwrap.json
+++ b/npm-shrinkwrap.json
@@ -6908,19 +6908,6 @@
         "es6-symbol": "^3.1.1"
       }
     },
-    "es6-promise": {
-      "version": "4.2.8",
-      "resolved": "https://registry.npmjs.org/es6-promise/-/es6-promise-4.2.8.tgz",
-      "integrity": "sha512-HJDGx5daxeIvxdBxvG2cb9g4tEvwIk3i8+nhX0yGrYmZUzbkdg8QbDevheDB8gd0//uPj4c1EQua8Q+MViT0/w=="
-    },
-    "es6-promisify": {
-      "version": "5.0.0",
-      "resolved": "https://registry.npmjs.org/es6-promisify/-/es6-promisify-5.0.0.tgz",
-      "integrity": "sha1-UQnWLz5W6pZ8S2NQWu8IKRyKUgM=",
-      "requires": {
-        "es6-promise": "^4.0.3"
-      }
-    },
     "es6-symbol": {
       "version": "3.1.3",
       "resolved": "https://registry.npmjs.org/es6-symbol/-/es6-symbol-3.1.3.tgz",
@@ -11993,41 +11980,6 @@
         }
       }
     },
-    "mixpanel": {
-      "version": "0.10.3",
-      "resolved": "https://registry.npmjs.org/mixpanel/-/mixpanel-0.10.3.tgz",
-      "integrity": "sha512-wIYr5o+1XSzJ80o3QED35K/yfPAKi5FigZXTSfcs4vltfeKbilIjNgwxdno7LrqzhjoSjmIyDWkI7D3lr7TwDw==",
-      "requires": {
-        "https-proxy-agent": "3.0.0"
-      },
-      "dependencies": {
-        "agent-base": {
-          "version": "4.3.0",
-          "resolved": "https://registry.npmjs.org/agent-base/-/agent-base-4.3.0.tgz",
-          "integrity": "sha512-salcGninV0nPrwpGNn4VTXBb1SOuXQBiqbrNXoeizJsHrsL6ERFM2Ne3JUSBWRE6aeNJI2ROP/WEEIDUiDe3cg==",
-          "requires": {
-            "es6-promisify": "^5.0.0"
-          }
-        },
-        "debug": {
-          "version": "3.2.6",
-          "resolved": "https://registry.npmjs.org/debug/-/debug-3.2.6.tgz",
-          "integrity": "sha512-mel+jf7nrtEl5Pn1Qx46zARXKDpBbvzezse7p7LqINmdoIk8PYP5SySaxEmYv6TZ0JyEKA1hsCId6DIhgITtWQ==",
-          "requires": {
-            "ms": "^2.1.1"
-          }
-        },
-        "https-proxy-agent": {
-          "version": "3.0.0",
-          "resolved": "https://registry.npmjs.org/https-proxy-agent/-/https-proxy-agent-3.0.0.tgz",
-          "integrity": "sha512-y4jAxNEihqvBI5F3SaO2rtsjIOnnNA8sEbuiP+UhJZJHeM2NRm6c09ax2tgqme+SgUUvjao2fJXF4h3D6Cb2HQ==",
-          "requires": {
-            "agent-base": "^4.3.0",
-            "debug": "^3.1.0"
-          }
-        }
-      }
-    },
     "mkdirp": {
       "version": "0.5.5",
       "resolved": "https://registry.npmjs.org/mkdirp/-/mkdirp-0.5.5.tgz",
diff --git a/package.json b/package.json
index 538cb033..cb33ee2c 100644
--- a/package.json
+++ b/package.json
@@ -249,7 +249,6 @@
     "livepush": "^3.5.0",
     "lodash": "^4.17.21",
     "minimatch": "^3.0.4",
-    "mixpanel": "^0.10.3",
     "moment": "^2.27.0",
     "moment-duration-format": "^2.3.2",
     "ndjson": "^2.0.0",