diff --git a/.gitattributes b/.gitattributes
index 04020ff1..db117a3d 100644
--- a/.gitattributes
+++ b/.gitattributes
@@ -6,7 +6,7 @@
 *.sh text eol=lf
 
 # lf for the docs as it's auto-generated and will otherwise trigger an uncommited error on windows
-doc/cli.markdown text eol=lf
+docs/balena-cli.md text eol=lf
 # crlf for the eol conversion test files
 tests/test-data/projects/docker-compose/basic/service2/file2-crlf.sh eol=crlf
 tests/test-data/projects/no-docker-compose/basic/src/windows-crlf.sh eol=crlf
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index ed187717..04706c31 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -105,12 +105,12 @@ npm run update balena-sdk ^13.0.0 major
 
 ## Editing documentation files (README, INSTALL, Reference website...)
 
-The `doc/cli.markdown` file is automatically generated by running `npm run build:doc` (which also
+The `docs/balena-cli.md` file is automatically generated by running `npm run build:doc` (which also
 runs as part of `npm run build`). That file is then pulled by scripts in the
 [balena-io/docs](https://github.com/balena-io/docs/) GitHub repo for publishing at the [CLI
 Documentation page](https://www.balena.io/docs/reference/cli/).
 
-The content sources for the auto generation of `doc/cli.markdown` are:
+The content sources for the auto generation of `docs/balena-cli.md` are:
 
 * [Selected
   sections](https://github.com/balena-io/balena-cli/blob/v12.23.0/automation/capitanodoc/capitanodoc.ts#L199-L204)
@@ -120,7 +120,7 @@ The content sources for the auto generation of `doc/cli.markdown` are:
   * `lib/commands/env/add.ts`
 
 The README file is manually edited, but subsections are automatically extracted for inclusion in
-`doc/cli.markdown` by the `getCapitanoDoc()` function in
+`docs/balena-cli.md` by the `getCapitanoDoc()` function in
 [`automation/capitanodoc/capitanodoc.ts`](https://github.com/balena-io/balena-cli/blob/master/automation/capitanodoc/capitanodoc.ts).
 
 The `INSTALL*.md` and `TROUBLESHOOTING.md` files are also manually edited.
diff --git a/automation/check-doc.js b/automation/check-doc.js
index 75ad7180..19b662d0 100644
--- a/automation/check-doc.js
+++ b/automation/check-doc.js
@@ -24,15 +24,15 @@ const simplegit = require('simple-git/promise');
 const ROOT = path.normalize(path.join(__dirname, '..'));
 
 /**
- * Compare the timestamp of cli.markdown with the timestamp of staged files,
- * issuing an error if cli.markdown is older.
- * If cli.markdown does not require updating and the developer cannot run
+ * Compare the timestamp of balena-cli.md with the timestamp of staged files,
+ * issuing an error if balena-cli.md is older.
+ * If balena-cli.md does not require updating and the developer cannot run
  * `npm run build` on their laptop, the error message suggests a workaround
  * using `touch`.
  */
 async function checkBuildTimestamps() {
 	const git = simplegit(ROOT);
-	const docFile = path.join(ROOT, 'doc', 'cli.markdown');
+	const docFile = path.join(ROOT, 'docs', 'balena-cli.md');
 	const [docStat, gitStatus] = await Promise.all([
 		fs.stat(docFile),
 		git.status(),
diff --git a/doc/cli.markdown b/docs/balena-cli.md
similarity index 100%
rename from doc/cli.markdown
rename to docs/balena-cli.md
diff --git a/package.json b/package.json
index 8a9eef6e..57c20fdb 100644
--- a/package.json
+++ b/package.json
@@ -53,7 +53,7 @@
     "build:src": "npm run lint && npm run build:fast && npm run build:test && npm run build:doc && npm run build:completion",
     "build:fast": "gulp pages && tsc && npx oclif-dev manifest",
     "build:test": "tsc -P ./tsconfig.dev.json --noEmit && tsc -P ./tsconfig.js.json --noEmit",
-    "build:doc": "ts-node --transpile-only automation/capitanodoc/index.ts > doc/cli.markdown",
+    "build:doc": "ts-node --transpile-only automation/capitanodoc/index.ts > docs/balena-cli.md",
     "build:completion": "node completion/generate-completion.js",
     "build:standalone": "ts-node --transpile-only automation/run.ts build:standalone",
     "build:installer": "ts-node --transpile-only automation/run.ts build:installer",