diff --git a/README.md b/README.md
index 042013c1..9026bb39 100644
--- a/README.md
+++ b/README.md
@@ -139,12 +139,14 @@ The full CLI command reference is available [on the web](https://www.balena.io/d
 
 ## Support, FAQ and troubleshooting
 
-If you come across any problems or would like to get in touch:
+To learn more, troubleshoot issues, or to contact us for support:
 
-* Check our [FAQ / troubleshooting document](https://github.com/balena-io/balena-cli/blob/master/TROUBLESHOOTING.md).
-* Ask us a question through the [balenaCloud forum](https://forums.balena.io/c/balena-cloud).
-* For bug reports or feature requests,
-  [have a look at the GitHub issues or create a new one](https://github.com/balena-io/balena-cli/issues/).
+* Check the [masterclass tutorials](https://www.balena.io/docs/learn/more/masterclasses/overview/)
+* Check our [FAQ / troubleshooting document](https://github.com/balena-io/balena-cli/blob/master/TROUBLESHOOTING.md)
+* Ask us a question through the [balenaCloud forum](https://forums.balena.io/c/balena-cloud)
+
+For CLI bug reports or feature requests, check the
+[CLI GitHub issues](https://github.com/balena-io/balena-cli/issues/).
 
 ## Deprecation policy
 
diff --git a/doc/cli.markdown b/doc/cli.markdown
index de8dad59..30a8f481 100644
--- a/doc/cli.markdown
+++ b/doc/cli.markdown
@@ -127,12 +127,14 @@ address like `192.168.1.2`.
 
 ## Support, FAQ and troubleshooting
 
-If you come across any problems or would like to get in touch:
+To learn more, troubleshoot issues, or to contact us for support:
 
-* Check our [FAQ / troubleshooting document](https://github.com/balena-io/balena-cli/blob/master/TROUBLESHOOTING.md).
-* Ask us a question through the [balenaCloud forum](https://forums.balena.io/c/balena-cloud).
-* For bug reports or feature requests,
-  [have a look at the GitHub issues or create a new one](https://github.com/balena-io/balena-cli/issues/).
+* Check the [masterclass tutorials](https://www.balena.io/docs/learn/more/masterclasses/overview/)
+* Check our [FAQ / troubleshooting document](https://github.com/balena-io/balena-cli/blob/master/TROUBLESHOOTING.md)
+* Ask us a question through the [balenaCloud forum](https://forums.balena.io/c/balena-cloud)
+
+For CLI bug reports or feature requests, check the
+[CLI GitHub issues](https://github.com/balena-io/balena-cli/issues/).
 
 ## Deprecation policy
 
diff --git a/lib/help.ts b/lib/help.ts
index b2f67200..0c94b762 100644
--- a/lib/help.ts
+++ b/lib/help.ts
@@ -1,3 +1,19 @@
+/**
+ * @license
+ * Copyright 2017-2020 Balena Ltd.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
 import Help from '@oclif/plugin-help';
 import * as indent from 'indent-string';
 import { getChalk } from './utils/lazy';
@@ -123,16 +139,10 @@ export default class BalenaHelp extends Help {
 		console.log('  --help, -h');
 		console.log('  --debug\n');
 
-		console.log(
-			`For help, visit our support forums: ${chalk.grey(
-				'https://forums.balena.io',
-			)}`,
-		);
-		console.log(
-			`For bug reports or feature requests, see: ${chalk.grey(
-				'https://github.com/balena-io/balena-cli/issues/',
-			)}\n`,
-		);
+		const {
+			reachingOut,
+		} = require('./utils/messages') as typeof import('./utils/messages');
+		console.log(reachingOut);
 	}
 
 	protected formatCommands(commands: any[]): string {
diff --git a/lib/utils/messages.ts b/lib/utils/messages.ts
index 00089ad7..47d3b4ff 100644
--- a/lib/utils/messages.ts
+++ b/lib/utils/messages.ts
@@ -16,21 +16,15 @@
  */
 
 export const reachingOut = `\
-If you need help, or just want to say hi, don't hesitate in reaching out
-through our discussion and support forums at https://forums.balena.io
-
-For bug reports or feature requests, have a look at the GitHub issues or
-create a new one at: https://github.com/balena-io/balena-cli/issues/\
+For further help or support, visit:
+https://www.balena.io/docs/reference/balena-cli/#support-faq-and-troubleshooting
 `;
 
 const debugHint = `\
 Additional information may be available with the \`--debug\` flag.
 \n`;
 
-export const help = `\
-For help, visit our support forums: https://forums.balena.io
-For bug reports or feature requests, see: https://github.com/balena-io/balena-cli/issues/
-`;
+export const help = reachingOut;
 
 // Note that the value of process.env.DEBUG may change after the --debug flag
 // is parsed, so its evaluation cannot happen at module loading time.
diff --git a/tests/commands/help.spec.ts b/tests/commands/help.spec.ts
index 2d506bba..248a147e 100644
--- a/tests/commands/help.spec.ts
+++ b/tests/commands/help.spec.ts
@@ -19,6 +19,7 @@ import { expect } from 'chai';
 
 import { BalenaAPIMock } from '../balena-api-mock';
 import { cleanOutput, runCommand } from '../helpers';
+import * as messages from '../../build/utils/messages';
 
 const SIMPLE_HELP = `
 USAGE
@@ -103,10 +104,7 @@ GLOBAL OPTIONS
 
 `;
 
-const ONLINE_RESOURCES = `
-For help, visit our support forums: https://forums.balena.io
-For bug reports or feature requests, see: https://github.com/balena-io/balena-cli/issues/
-`;
+const ONLINE_RESOURCES = messages.reachingOut;
 
 describe.skip('balena help', function () {
 	let api: BalenaAPIMock;